Strategic Marketing

A strategic marketing campaign works with the understanding that good planning and a passion for positive customer experiences are the key to success. Whether its your website, advertising, social media or other digital and print resources that need some creative care, I'm here to help. With my creative experience and my network of digital experts, your digital presence will be sure to stand out from the crowd!
Branding Development
Your Brand. Your business. From your business name and logo, to your tone of voice and imagery, every single element represents you. I can help you create or revitalise your Brand to help you appeal to your target audience.
Campaign Development
Creative concepts require good planning and a confident execution to have the very best chance of getting you noticed. Capturing the attention of your audience is crucial, and definitely a lot harder when you are a small business owner! I can provide a campaign scaled to your needs and budget, across a range of mediums (think digital, social media, radio, video, television, print media, internal relations, public relations and event management).
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SOCIAL MEDIA MARKETING & MAnAGEMENT

The 2018 Yellow Social Media Report, formerly Sensis, reported that sixty-two per cent of Australians use social media sites each day. Pretty much everyone aged 18-29 is on social media (99%), while less than half of those aged 65+ are on social media (47%). We’re spending on average 10 hours a week on Facebook, the most popular social platform. Next most popular is YouTube, then Instagram.
​It’s no wonder the proportion of businesses with a social media presence is at an all-time high. It’s a missed opportunity if you either aren’t on social media, or aren’t using it effectively.
Social Media Marketing
Social Media Marketing Campaigns involve paid advertisements used in conjunction with high quality, original content on social media platforms like Facebook or Instagram. More and more businesses use these platforms to advertise, so the space has become rather competitive and hard to stand out. However, the potential return far outweighs the cost for most businesses, as we find more and more consumers will check out a brand's social media before purchasing a product or service from them.
​I can provide a social media campaign that draws attention (for the right reasons) and drives engagement with your audience. Whether you require a campaign to promote a competition, sale or offer, or you simply want to share some relevant industry news with a link to your blog/website, I tailor your campaign specifically to attract your target audience.
Social Media Management
When you have a business to run, you probably believe there aren't enough hours in the day to get everything on your to-do list ticked off. Social media accounts are often an afterthought, or take up so much of your time that you dread opening your phone for fear of spending the next two hours glued to your screen!
No idea what to post next? Or did you forget to reply to that comment last night? 
I can ease the burden of content creation and feed monitoring with a social media management package. This service is in limited supply, so I can personally and actively manage your accounts. It's time consuming and with the constantly changing features and algorithms its near impossible for you to keep up while you're actually running your business. So give yourself a break, and bring me on board to help!

Contracts available for short-term or ongoing support.
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CONTENT CREATION

Many Marketers will tell you 'Content is King' and while that is true, I'd also add that original content is more important than simply regurgitating the same stuff every week.
With the rise of social media influencers, fake Instagram and photoshop, consumers are now craving something real! Authentic content and 'real-life' connections are now way more impactful on social media. Consumers are seeing through the rigged, fake, viral content which is becoming easier to spot now there is legislation that requires sponsored content (ads) to be more transparent.
Content Creation
With graphic design and photography experience, I can help you turn your average brand imagery into creative, original content worthy of promotion. From websites, social media content, advertising (digital and print), newsletters, flyers, menus, and even the occasional video... I can create your content at an affordable price. Contact me to see some recent examples of my work, or to get a free quote for your requirements.

COULDN'T FIND WHAT YOU WERE LOOKING FOR?

No worries! I might still be able to help you. 
If you have a specific query that doesn't fit into the services listed above, let me know. If I can't provide the service myself, I may know someone awesome who can! My network of creative friends are absolutely amazing and I'd be happy to point you in the right direction!